"Run all the way to the bank because this guy is gold." -Founder, november 2025

FOR SaaS FOUNDERS

Need more hours in your day? I can help.

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Why you need help

As a Founder, No one's actually on your side

Everyone's hoping you become the next unicorn.
Not because they care about you.
Because they want a piece of it.

Your investors? They want returns. 
Your team? They want paychecks and job security. They might be telling you what you want to hear. Problems? Always someone else's fault. Hard truths? "Not my job."

Your partners? They want more equity. "It's only fair," they say.
Agencies? Vendors? You're their piggy bank. None of them lose sleep if you fail.

Here's the truth:
All the pressure is on you.
All the pressure is on you. When things go wrong, you're the one holding the bag.
Everyone has their own agenda.
None of those agendas are "make sure the founder wins."

You're Alone. But You Don't Have To Be. I'm here to help. 

When you hire me, I work for YOU.
Not your company. Not your investors. Not your team.
You.

What that means:

  • I'll tell you when your dev team is padding timelines.
  • I'll catch vendors overcharging you.
  • I'll flag problems your team is hiding.
  • I'll spot risks before they blow up.

How this helps you:
You get truth. Not spin. Not politics.
I cover your blind spots.
I prep stuff so you make better calls.

I work for you, not your team. That means I'll flag issues even when it's uncomfortable.
My job is protecting your investment, not making everyone happy.

Your call:
Want truth? Or comfort?
If you want truth, we'll work great together.

What I bring to the table

Why trust me with your money

This is the section where I brag about how good I am.
And a little about what went well in the past 18+ years.  

Here's what I got:

First, Let's Be Honest

I don't know what'll work for your business.
Anyone who says they do is full of it.

Here's how we'll work:

We're going to fail. A lot.
But we'll fail fast and cheap.
Make assumption. Test it. Get data. Decide based on facts.

Most companies can't move this fast.

They don't have anyone working ahead gathering data.
So they guess big. Commit. Fail expensive.

I work different.

I test early. Small bets. Quick data.
By the time you need to decide, the data already exists.

You're not gambling anymore. You're deciding.

The truth:

You're spending other people's money.
Every wrong call makes you look bad.

So we test. We get data. We decide smart.

Here's why I can do this:

I Trained Founders To Pitch - 100% Won

For 2 years, an incubator paid me to teach founders how to pitch.
Every single one won their competition.
Every. Single. One.

What I've got:

  • I know what clear communication looks like.
  • I spot confusing messaging instantly.
  • I cut through complexity fast.

How this helps you:
Your marketing's muddled? I fix it.
Can't explain what you do? I clarify it.
Pitch to customers doesn't match pitch to investors? I align them.

I Built Software For 10+ Years

Former programmer. Former tech lead.
Built SaaS products. Managed dev teams.
Wrote thousands of lines of code.

What I've got:

  • I speak your team's language.
  • I know when something takes 3 months vs. 3 days.
  • I spot padded timelines immediately.
  • Dev team says "impossible"? I know if they're right.
  • Agency quotes $50K? I know if it's BS.
  • Vendor pitches tech solution? I validate if it'll work.

No more flying blind on technical decisions.

I Have 500+ Expert Devs In My Network

Years in tech = relationships with 500+ top developers.
All members of Mensa. Collectively, they know everything.  

Here's how this works:
Don't know the answer? I crowdsource the experts. 
They respond within 15 minutes. 24/7.
And they argue. Each one promoting why their solution is best.

What this means for you:
You don't rely on one opinion.
You get validated answers from people who've solved this before.
Better calls. Less risk.

Why Only 5 Founders

Past 5, quality drops significantly.

When you're one of the five:

  • You benefit from what I learn across all clients.
  • Solve a problem for one? I bring that to you.
  • Build an automation? I adapt it for your business.
  • Test something that works? You get that data.

How this helps you:
Not theory from 5 years ago.
Battle-tested solutions from right now.
Collective intelligence. Not solo consulting.
(All work under NDA. You'll never know who else. They'll never know about you.)

I've Seen Every Game

18+ years = I've seen it all:

  • Dev teams padding timelines.
  • Agencies inflating scope.
  • Vendors hiding complexity.
  • Team members covering problems.

What I've got:
Extremely fine-tuned pattern recognition.

How this helps you:
I catch BS before you pay.
I spot problems before they explode.
I save you from expensive mistakes.

I've Made 1,000+ Mistakes

I don't know what'll work for you.
But I know 1,000 things that won't.

Tried them. Watched them fail.
You skip my expensive lessons.

We focus on what has real potential.
Not what sounds good but fails.

My new job 

Now I help SaaS founders make smart decisions with investor money.

I'm in your corner.

That's the job.

Marcus Zacco Profile Pic

What they say about me

"Marcus is an absolute A-Player. I have worked with hundreds of freelancers on Upwork, and without a shadow of a doubt, Marcus is by far the most meticulous and detailed I've ever come across."

"The man made me rethink if I was being meticulous enough in my own day to day work because he went so far above and beyond, yet it seemed like second nature to him. It's just what he does."

"I had someone quote me $2K just to set up 2 Meta Ads Conversion Events, which I know can be set up in less than 30 minutes. Whereas Marcus gave me a very reasonable quote, much closer to the price I was expecting."

"Plus I received a masterclass in how to be meticulous, detailed and get the job done with clear pride in your work for free. He has a wealth of knowledge when it comes to automation and was able to explain things to me in plain English."

"Look, if you get a chance to work with Marcus, you should take it and run all the way to the bank because this guy is gold."

– B2B SaaS Founder

What I do for you

You don't have to ask. My radar's always on.

Most consultants wait for you to say what's broken.
I don't wait.
I'm scanning. Always.
Here's what I help with:

Catch BS Before You Approve

  • Reality-check vendor quotes. Is $50K real or padded?
  • Validate dev timelines. 3 months or 3 days?
  • Review agency proposals before you sign.
  • Spot when your team's hiding problems.
  • Check if technical claims are real.

How this helps:
Stop wasting money on lies.
Decide based on truth. Not sales pitches.

Fix What's Killing Conversions

  • Find where visitors bail on your site.
  • Spot confusing messaging.
  • Test headlines and copy.
  • Map your customer journey.
  • Find content gaps losing you deals.

How this helps:
More visitors buy.
Clear ROI for your board.

Build Systems That Run Themselves

  • Create HIME system. Tracks all work.
  • Automate investor reports.
  • Build AI tools for boring work.
  • Turn manual into automatic.
  • Document so your team can execute.

How this helps:
Get 2-5x more done.
Business runs when you're not looking.

Execute What Needs Doing

  • Complete priority tasks myself.
  • Create clear specs for your team.
  • Write copy. Build pages. Make materials.
  • Fill gaps when team is stuck.
  • Step in if you fire someone and work can't stop.

How this helps:
Shit gets done.
No more "we're working on it" for months.

Progress Report That Boards Understand

  • Generate weekly updates. Automatic.
  • Create monthly reports. Copy/paste to board.
  • Track what works. What doesn't. With data.
  • Document all decisions and tests.
  • Format for investor consumption.

How this helps:
Always have proof of progress.
Board meetings are easier.
You look smart and organized.

Spot Problems Before They Blow Up

  • Catch underperforming team members early.
  • Stop budget waste before it compounds.
  • Notice slipping timelines.
  • See patterns others miss.
  • Flag risks before they're crises.

How this helps:
Prevent expensive mistakes.
Fix small problems before they're disasters.

The Point

I'm not waiting for you to hand me tasks.
I'm hunting for what's broken.
What's risky.
What's wasting your money.
You get someone who thinks like an owner.
Because your success is my only job.

My offer

How To Work With Me

1) Start with diagnostic.
2) Continue with retainer.

No forced contracts.

STEP 1: THE REALITY CHECK

Cost: $1,000 (first 5 clients only, then $3,000)

What you get:
I find what's broken. What to fix first.

In 5 days:
✅ Conversion audit - Where visitors bail and why
✅ HIME-ranked fixes - Every issue scored: High Impact, Minimum Effort
✅ Reality check - I review vendor quotes and dev timelines. Spot padding.
✅ AI scan - Where automation saves you time
✅ Sample report - See how I document progress

How this helps:
You see what's actually broken.
Not what people think is broken.
You decide if I'm worth keeping.

What to do:
Pay $1K.
Give me access to whatever your comfortable with.
Wait 5 days.
Get report. Decide.
This is a trial. Not the main thing.

STEP 2: MONTHLY RETAINER

Cost: $6,000/month
This is the real deal.
Diagnostic proved I spot problems.
Retainer is where I solve them.

How Month 1 Works

Week 1-2: I Learn Your Business
You're not just paying for "learning time."

You get: Complete customer journey map.
Every touchpoint documented.
Every gap where you're losing people.
12-month plan. Prioritized by HIME.
Worth $5K-$7K standalone. Included in Month 1.

Week 3-4: We Execute Quick Wins
Knock out highest HIME items.
Set up testing systems.

Month 2+: What Ongoing Looks Like

Execution:

  • Complete HIME items. 
  • Build AI automations.
  • Document critical processes.
  • Test messaging and offers.

Protection:

  • Reality-check vendor quotes before you pay.
  • Review dev estimates before you commit.
  • Spot problems before they cost money.

Reporting:

  • Weekly updates. Automatic.
  • Monthly reports. Copy/paste to board.
  • Test results. Clear conclusions.

Access:

  • Slack for questions.
  • Weekly strategy call.
  • "Should we do this?" checks.
  • "Is this BS?" checks.

I Work On Problems You Don't See

Here's what makes this different:
Most consulting: You spot a problem. They fix it.
Me: I browse your business. Find problems. Fix them.

Small ones? I fix.
Recurring ones? I automate.
Big ones? I flag for discussion.

What This Looks Like:

  • Team copying data manually? I build automation.
  • Vendor padding invoice 30%? I flag it.
  • Process needs documenting? I document it.
  • Team asking same question? I create resource.
  • Pattern signals bigger problem? I investigate.

You can't spec this work.
Can't write job description for it.
Can't hire VA to do it.

This Only Works Because:

  • I have permission to browse and improve.
  • I have judgment. 18+ years.
  • I work ahead. Not on deadlines. So I have space to notice.

Why This Matters:
When your company grows, the inefficiencies compound.
Most founders never fix them. No time.
I do that work. On repeat.

By Month 3: 50+ small improvements you never knew to ask for. 
Your business just runs better.

I'm Not A Staffer

Important:
I don't work on your backlog.
Don't chase today's deadlines.

What I do:
Work on NEXT week's problems.
Not last week's fires.
Build systems so future is easier.
Not rescue present from chaos.

How this helps:
You get ahead. Stay ahead.
Deadlines manageable. We prepped in advance.
Urgent tasks automated or killed.

What you need to know:
Need help hitting deadlines this week? Hire staffer.
Want to never be behind again? That's me.

Exception:
Real crisis? Investor presentation. Key person quit.
I can step in temporarily.
But that's not default mode.

Pricing

Reality Check: $1,000 upfront (first 5 clients), then $3,000

First month:

  • 50% ($3,000) upfront
  • 50% at day 15
  • Total: $6,000

Month 2+:

  • Full amount on 1st of each month
  • 5-day payment terms
  • Auto-renews monthly

Cancellation:

  • Either party: 2 weeks notice
  • Cancel mid-month: Pro-rated refund
  • No penalties. No contracts.

Optional: Emergency Replacement

Cost: $15,000-$20,000 (up to 8 weeks)

Need to fire someone but can't let work die?
Toxic PM. Underperforming tech lead.
I step in as interim, while you look for a permanent hire.

How this helps:
Never trapped by toxic people.
Fire anyone, anytime.
Business doesn't fall apart.

You'll probably never use this, but knowing you CAN is valuable.

My Role: Your Corner Man

I'm not just an advisor. Not an assistant.
I'm the side of you that does what you should do.
But lack time, tools, or know-how.

I'm the side that:

  • Does research. Runs tests.
  • Summarizes data you don't have time for.
  • Sees blind spots you're too close to notice.
  • Brings 18 years of experience that complements yours.
  • Connects invisible parts of your business.
  • Spots patterns before they're problems.

I'm your 7:th sense.

The HIME System

Skip the paperwork

Most consultants give you reports.

You don't need more info. Ask AI. 

You need to know what matters most right now. 

The HIME Sheet - Your Command Center

HIME = High Impact, Minimum Effort
Every task gets scored:

  • Impact (1-10): How much does this matter?
  • Effort (1-10): How hard is this to do?
  • HIME % = (Impact ÷ Effort) × 10

What you get:

✅ Every task ranked by priority.
Highest HIME bubbles to top.
You always know what matters most.

✅ Real-time progress tracking.
See what's done. No status meetings.
No more "let me check and get back to you."

✅ Auto-organized files.
Every task creates its own folder.
Nothing gets lost.

✅ Automated weekly reports.
Every Friday: summary of what got done.
Copy/paste ready for investors.

✅ Clear next actions.
Every task has instructions.
You know exactly what to tackle.
Or what to hand off.

Automations That Save You Time

If something happens more than twice, I check if automation makes sense.

Manual work becomes automatic:

  • Reports generate themselves.
  • Folders create automatically.
  • Updates send on schedule.
  • Alerts trigger when things stall.

You get hours back every week.

What This Looks Like In Practice

Week 1: I set up HIME with all work we found.
Week 2: I add automations. Folders. Reports. Alerts.
Week 3: I start completing items. Documenting as I go.
Week 4: You have a living system. All your work. One place.

Month 2+: The system gets smarter...

  • I spot patterns. Automate them.
  • I find problems. Add them.
  • I document processes. Build them.
  • HIME becomes your second brain.

Why This Works

Before HIME:

❌ Work scattered. Email. Slack. Notebooks.
❌ No clear priorities. Everything feels urgent.
❌ You waste time managing. Not building.

After HIME:

✅ All important work visible in one place
✅ Clear priorities. Ranked by impact.
✅ Progress tracked automatically
✅ You get time back for strategy.

The Compound Effect

Month 1: I make 15 small improvements you didn't ask for
Month 2: I make 20 more
Month 3: I make 20 more

By Month 3:

  • 50+ small things are better
  • 10 manual processes are automated
  • 5 brewing problems were caught early
  • Your business runs noticeably smoother

You can't point to one big win.
But your days are easier.
Problems don't surprise you.

That's the compound effect.
Someone constantly improving things in the background.

Here's the Gist

HIME is organized common sense. With automation on top.
Most founders never build this.
Too busy fighting fires.
I build it for you.

You'll have infrastructure that makes everything easier.
Your business runs smoother with me than without me.
Not because I do all the work.
Because I built the system that helps you do MORE with LESS chaos.

This is between you and me.
Your team doesn't need to see it.
Your investors don't need to know about it.

It's our command center.
Where we decide what matters.
Track what's working.
Spot what's not.

"Your work has been insanely good. I'm genuinely impressed by the extreme level of detail you go into and I really like the way you work. I can't remember the last time I said those things to someone I hired." - Client, Nov 12 2025

Who this is for

Let's Make Sure We're A Good Fit

I only take 5 founders at a time.
I need to be selective.
Not because I'm difficult.
Because I want every relationship to work.

Here's the deal:
Wrong match? You waste money. We both waste time.
Better to know now. 

So here's who this works for. And who it doesn't.

This Works Great If:

✅ You run SaaS.
That's my focus. I get your model. Your customers. Your problems.

✅ You just raised Seed or Series A.
You have investor money. Need to spend it smart. Show real progress.

✅ You make decisions.
Spot something worth doing? You say "yes, let's try it." No committee approval.

✅ You like testing ideas before betting big.
Rather spend $500 testing than $50K hoping.

✅ You're tired of BS.
You suspect padding. Overcharging. Lies. You want truth. Even when uncomfortable.

✅ You value getting ahead over catching up.
You're okay with me working on next month's problems instead of last month's fires.

✅ You trust people you hire.
Once you hire someone, you let them work. Don't need to approve every tiny thing.

✅ You can give me full access. 
I'll need admin access to your business tools—analytics, marketing platforms, CRM, automations, etc. This is how I diagnose problems and build systems. (I do NOT need access to your product or codebase—that's not what I work on.)

This Won't Work If:

❌ You're pre-revenue.
Get traction first. Come back later. Too early for what I do.

❌ Every decision needs approval.
Can't say yes without checking board/team/investors? We'll move too slow.

❌ You prefer gut feeling over testing.
You decide on intuition instead of data? I need real numbers. Not guesses.

❌ You need help hitting this week's deadlines
I work on systems and strategy. Not task execution. Need urgent help? Hire a staffer.

❌ Budget is really tight
This costs $6K+ per month. If that's a stretch, wait. Raise more. Grow revenue.

❌ Egos block improvement.
I'll review your team's work. Copy. Designs. Code estimates. Results.
Sometimes I'll say "this isn't working" or "this could be better."
If your team (or you) takes that personally? We'll have problems.
Customers vote with wallets. That's our standard. Not protecting feelings.

Same applies to me.
I'll own that L when it's my time to eat it. 
Let's make cheap mistakes quickly.

Why I Sound Like A Jerk Right Now

Look. I could soften this.
Take anyone willing to pay.
But that's not fair.

Here's the truth:
I've worked with wrong clients before.
They hired me to fix their problems. I did. 
Then insisted on "adjusting it" so it "feels right".
They were delighted once it matched all the other crap that did not work. 

So now I'm blunt upfront.
Not because I'm difficult to work with.
I'm actually pretty easy once we're working.

But I can't make it work if you insist on getting in your own way.
Can't sell software if you insist on looking like a sack of potatoes.
Can't improve conversions if you already "know what works".
Can't protect your cash if you ignore every warning.

I want you to win.
That is why I want us aligned before you spend money.

Think of it this way:
These filters protect your investment.
Reading this nodding "yes, that's me"? We'll probably crush it.
Thinking "hmm, some feels off"? Better to know now. Not after you paid $6K.

What Working Together Feels Like

It's pretty straightforward:

  • Weekly call: Talk through what's happening. What I found. What to do next.
  • Slack access: Ping me questions. I answer when I can.
  • I work on what matters: Follow HIME list. Spot things you didn't ask for.
  • No drama: I tell you what I see. You decide. We move forward.

I'm not going need or want constant direction.
You hired me to handle stuff, so I handle stuff.

And I won't sugarcoat.
I see a problem? I tell you straight.
Explain what I'm seeing. What I recommend we do and why.
You decide.

Look. I get it.

These filters make me sound intense.
But most founders say I'm easy to work with.
Unless they have big egos.
Then it's different.

Still Interested?

If you read all that and you're thinking "Yeah, this sounds like what I need"—book a call.

We'll look at your business together.
You tell me about a few things eating up your time right now, and I'll figure out how to fix that. 
Let's find out if it feels like a good fit.

No pressure. No hard sell. Just a conversation.

About Me

Why I Do This

I'm Marcus Zacco.

Swedish-Finnish. Raised in Sweden. College in US. Italy for 2 years.

18+ years building software and training founders.

Every founder I coached to pitch investors? Won their competition.

Every single one. 100% win rate.

Here's what I learned:

Most founders don't fail because their product sucks.

They fail because they make expensive mistakes they can't see coming.

  • Drown in advice from 'know it alls'.
  • Listen to the wrong people.
  • Waste time and money on wrong priorities.
  • Get taken to the cleaners by vendors and agencies.

And they're drowning in urgent work. Non stop. No time to think.

After founders raised money, I kept seeing the same pattern:

  • Investors want returns. Not to help.
  • Team wants job security. Not to tell hard truths.
  • Vendors want money. Not founder's success.

No one is in the founder's corner. 

What I Actually Care About

I don't care about building a big consulting firm. I care about working with 5 founders I can actually help.

If you:

  • Want truth over comfort
  • Value data over gut feeling
  • Can make decisions without endless meetings
  • Trust people you hire

We'll work great together.

If not? No hard feelings.
Plenty of other consultants will offer you their solutions.

How I Work

Straightforward. 
I see a problem? I tell you.
I find a solution? I build it.
I spot BS? I call it out.

No 40-page consultant reports.

Just:

  • Slack messages when I find issues
  • HIME sheet updates when I complete work
  • Flags when something doesn't smell right

Most founders say I'm easier to work with than expected.

The filters sound intense. The actual work is pretty chill.

Why Only 5 Clients?

Past 5, quality drops significantly.

Recent client: "I'm genuinely impressed by the extreme level of detail. I can't remember the last time I said those things to someone I hired."

That's the standard. Can't maintain it with 20 clients.

Past 5, I'll be the one trying to catch up.

So I cap at 5.

Means I'm selective.

But if you're one of the 5? You actually get me in your corner.

Not a diluted version spread across 20 companies.

Currently 4 of 5 spots available.

If We Work Together

You get someone who:

  • Cares if you succeed. Not just collecting retainer.
  • Tells truth even when uncomfortable
  • Spots problems you don't have time to see
  • Protects your money like it's my own

I'm not perfect. 

Not a miracle worker.

But I'm in your corner.

For most founders, that's exactly what they need.

Ready to start?

Book A 15-Minute Call

Here's what happens:

1. We look at your business together.
I'll spot 2-3 things killing conversions. Live on the call.

2. You decide if I'm worth keeping.
Insights valuable? We do the full Reality Check ($1,000).

3. No pressure. No hard sell.

Not a fit? You got free advice.

Good fit? We move forward. Either way you win. 

Book a Call

Currently 4 of 5 spots available.