Positioning

Posted in Marketing

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23.04
2009

Brand positioning – the why

Positioning your brand is crucial for any company. No news there. But how important? Very – here’s why. First, three factors to consider. No 1: Information Overload Let’s look at it this way. If you are reading this blog, chances are very high that you are already suffering from information overload. The amount of information [...]

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Posted in General

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22.04
2009

Definition branding

Definition: Branding is when you associate things like design, signs, symbols or words with a particular brand. It’s something that that identifies a product and differentiates it from its competitors. My notes: Branding is important, because it is an opportunity to connect your corporate values with your product or service. You get to tell customers [...]

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Posted in General

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22.04
2009

Definition positioning

Definition: Positioning is how you differentiate your product or service from the competition, and present your brand on the marketplace. My notes: Positioning is what’s done in your advertising, by your products and employees. Actually, everything you do in the marketplace should communicate your positioning, however; Positioning is NOT something that happens in the marketplace. [...]

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