General

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22.04
2009

How to create a customer experience

Here’s a perfect example of how to create a customer experience. Check out the video. It’s brilliant. So is the talent. But where does that little bit of extra come from? You know. That little extra bit that makes some things rise above everything else. (Believe me. This dance group is going to make it) [...]

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22.04
2009

Definition branding

Definition: Branding is when you associate things like design, signs, symbols or words with a particular brand. It’s something that that identifies a product and differentiates it from its competitors. My notes: Branding is important, because it is an opportunity to connect your corporate values with your product or service. You get to tell customers [...]

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22.04
2009

Definition positioning

Definition: Positioning is how you differentiate your product or service from the competition, and present your brand on the marketplace. My notes: Positioning is what’s done in your advertising, by your products and employees. Actually, everything you do in the marketplace should communicate your positioning, however; Positioning is NOT something that happens in the marketplace. [...]

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